If you’re a small business owner, you’re always looking for ways to save money. After all, every penny counts when you’re trying to grow your business. So, when you hear that there’s a new technology that can help you write your SEO content for a fraction of the cost of hiring a human writer, it’s only natural that you would be interested. But before you hand over the keys to your website’s content to an AI, there are a few things you should know.
AI Content can be Pricey and You Get What You Pay For
Let’s face it: AI is still in its infancy. Sure, it’s come a long way in recent years, but it’s still not as good as a human when it comes to writing quality content. If you’re looking for someone to produce engaging, well-written content that will help you attract and retain customers, an AI is not your best bet.
AI Content is Not Always Accurate
One of the challenges with AI is that it relies on algorithms to generate content. And algorithms are not always accurate. In fact, they can often produce results that are completely off-base from what you’re actually looking for. So, if you’re hoping that an AI will help you create targeted, relevant content for your website, you could be in for a rude awakening.
Is Your AI Content Even Legal?
Another thing to consider before handing over your content creation duties to an AI is whether or not it’s even legal. After all, if the AI is generating copyright infringing material, or duplicate content, you could be on the hook for some serious penalties. So, before you let an AI loose on your website, make sure you understand the risks involved.
The jury’s in: AI Content is a no-go for SEO
If you’re thinking about using an AI to write your SEO content, think again. Sure, it might save you some money in the short-term, but in the long run, it’s not worth the risk. Stick with human writers who can produce quality content that will help grow your business.
Hire Natalie Coyne to build your SEO content strategy. Written by a human for humans (and search engines)
