The Future of Search is in Amongst Us : How Search Engine Algorithm Visibility will Change the Game

the-future-of-search-engine-marketing-nataliecoynedotcom

Woah, this past weekend (April 22, 2022) – The EU announced their decision to approve the updated Digital Services Act (DSA) which will force tech giants to reveal the way their products work and track online behavior.

To the common man, this is a great step towards transparency and trust in the world of the three ws.

As a search engine marketer, this news dropped and my heart fluttered. This move towards transparency further proves my cardinal rule for digital marketing services. If you know – you know.

Truth and Transparency in Digital Marketing is The Move

I’ve worked in this industry for nearly a decade now. The amount of times I’ve had to ask a client where their online analytics are housed — and the reply is “idk” makes my heart ache. There are far too many slimy salesmen who have oversold a product or service which is not fully ironed out yet.

Grey area in service agreements will be the downfall of your business.

Read that again.

What does the DSA mean for search engine marketers?

The times of “it depends” are slipping through your fingertips, fellas. You’re going to need to learn to perfect your practice and earn your clients’ trust the old fashioned way. Through education and clear communication, search engine marketers and business owners will sing in success. According to TechRadar.com – EU president Ursula von der Leyen said the DSA “will upgrade the ground-rules for all online services in the EU.”.

The full text has not been opened for full review, yet. Partial terms released already mentioned that major tech providers like Facebook Meta and Google will need to allow users to inspect their recommendations algorithm which is the tool that individualizes each and every search / feed, tailored for that unique user – based on their online behavior.

Wait — did you know you can find out what Google (or any search engine for that matter) knows about you?

How do you find out what Google knows about you?

With a simple Google search – they tell you what they know about you. This came directly from a featured search snippet (the feature in the search engine that recommends a possible article that answers your inquiry).

Get a summary of data in your Google Account

  1. Go to your Google Account.
  2. On the navigation panel, click Data & privacy.
  3. Under “Your data & privacy options,” select Data from apps and services you use. Content saved from Google services.

This Google Support article goes more in-depth into how you can find that information for your own account, here.

Other Updates to the EU Digital Services Act:

This came directly from: https://ec.europa.eu/info/digital-services-act-ensuring-safe-and-accountable-online-environment_en

What is next for the future of Search Engine Marketing?

Not sure. It changes every day. I’m sorry, the correct answer is “it depends”. I’m teasing. The EU Digital Services Act will absolutley change the forefront of our careers. While I’m not 100% sure how that looks for us yet — you betcha I’ll be keeping you all updated.

Until then.

#KeepSearching

Why Your Podcast Isn’t Gaining Listeners (and how to turn it around)

podcast-growth-marketing-graphic

The reason why you aren’t getting a lot of traffic on your website / podcast is because you haven’t put enough work into it….YET.

DON’T SCREAM AT ME!

It’s not under my scrutiny – it’s under Google’s. And with podcasts – your search engines are the platforms that you list your show. Audible, Apple Podcasts, Google podcasts, etc.

If you’ve just started out….you’re seen as a new entity – and there isn’t enough authority – well, there’s zero authority ratings telling search engines that you’re worth ranking for these topics.

I know it sounds harsh, but I promise- as soon as you understand where you’re ranking currently and how you’re viewed in Google’s eyes -then you get your chance to grow.

So let’s start building!

Here are some suggestions for how to grow your podcast’s audience with search engine optimization:

Do your research! Look up other Podcasts.

Unless you’re coming to the podcast market with some seriously FRESH ideas. Chances are, you are probably reiterating content that has already been created. If there’s a podcast with your same messaging and objective, make sure you study their moves – not to steal their ideas -but to improve upon them and offer better content for your listeners.

Build your Podcast’s Website + Develop Domain Authority

A domain‘s authority + backlinks tells search engines how “popular” you are – yeah, talk about a high school throwback- you gotta worry about how popular you are in other people’s …well, website crawler’s eyes, sorry ’bout it.

Building authority and acquiring backlinks is one of the largest reasons why the general public believe SEO to be so robust/confusing/obscure/etc. There are so many factors that need to be considered when growing your domain’s authority.

It’s not a race to the most links, it’s a dance concerning placement, context, who you’re dancing with, etc. etc. etc. It also takes a long time, or if you’re going against Google’s very specific rules to not purchase links not as long BUUUUT- you could be handed a manual action for obviously purchasing links. It’s Google’s game and we’re just playing it.

TL;DR – take the time to build your authority by acquiring links from a variety of other similar websites. Keep producing content – I know this is the most annoying suggestion. Because you’re like KEEP CALM AND KEEP ON?

That’s like going to the doctor when you clearly need antibiotics but they’re like naw fam you’re good – and they tell you to drink fluids and rest.

But alas, it’s true.

You gotta keep producing content that GIVES. Generous content is the hardest part for most to accept because why buy the milk when you can get the cow for free — BUT that’s where we develop a sales process that drives from the website/podcast traffic. Your advice is your service – yes – but getting the PREMIUM advice (whether it be in patreon content, coaching, lessons, courses, etc….) is where we monetize.


For now, we just keep shoving RELEVANT, INTERESTING, UNIQUE and GENEROUS content down the search engine’s throat.

Make your content accessible / Fix Technical SEO issues

This is hard to come to terms with, as the podcast host and the business owner as well. There’s a plethora of “built for you” websites that sell their users on the concept that their platform is build for every industry and there’s this really easy plug and play template for you to use – NO CODING INVOLVED, WOO.

and that’s how they get ya.

The way that they’re able to make it so accessible to non-coders – is exactly what makes it a bad resource for a SEO-friendly website.

Code bloat- think of it this way – SEO means efficiency. The smaller amount of coding on a site to get the job done, the faster the servers can produce the content on the frontend = better user experience.

Better user experience = higher rankings on search engines.

The higher you rank on search engines, the more expansive your podcast’s reach will be. Promise.

Want to know how to optimize your podcast’s content for search engines?

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