Starting a business is a challenge, but building a brand can be even more daunting. You want to be perceived in a positive light by the public and have a voice that communicates your core values and message effectively.
That’s why exploring your brand voice and industry jargon from both a search engine’s perspective and your audience’s perspective before building your brand is crucial.
Doing a personal brand assessment can be the first step in understanding what your business means to you, and creating the right framework for all online behavior. In this blog post, we’ll discuss the essentials of developing your brand’s personality and tone of voice.
The Importance of Exploring Your Brand Voice
First of all, let’s talk about tone of voice.
Your brand’s tone of voice should always be consistent with your brand’s personality, verbally and visually. Start by choosing adjectives that describe your brand (e.g., funny, relatable, informative) and think about how you want your audience to feel (motivated, happy, empowered).
This will guide you towards choosing the right tone of voice. Whether it’s expert, sassy, smart or cute, keep in mind that it should always be true to your brand’s identity, but also appealing to your target audience.
Next, let’s dive into exploring your brand voice and industry jargon from a search engine’s perspective.
Keyword research is essential in this step, as it enables you to understand the search queries your audience uses to find your products or services. This will help you create content that answers their questions and provides value, positioning you as an expert in your field.
It’s important to keep in mind that using jargon and technical language may alienate some members of your audience, so avoid using unnecessary jargon unless you are targeting a specific group of people who understand it.
Building Your Brand Online is More Than a Logo
When developing your brand’s personality, it’s important to take a comprehensive approach. While your logo is important, your brand’s personality should also translate to other aspects of your business, such as your website’s color palette, the imagery and photography you use, the tone of your written content, and even the way you interact with customers.
If your brand’s personality is humorous, for example, make sure that this humor is reflected in all aspects of your communications. But remember – your humor may not always be someone’s cup of tequila!
Your Personal Brand Shines Through Your Business
Now that we’ve discussed the importance of exploring your brand voice and industry jargon, let’s talk about doing a personal brand assessment. This initial step should typically start by understanding your core values, what your company stands for, and your audience’s needs.
Time to Blast Off with Your Brand
I’ve created a comprehensive self-help guide to begin building your brand’s messaging and will give you a framework with which to build your brand personality and voice online.
Once you’ve done the soul searching – punch that “DOWNLOAD PDF” button below and get working on the NatalieCoyne.com Personal Brand Experience.
We can build your business online together. I promise it will be fun.