Why Website Speed is Important – Technical SEO Support

There is a lot of debate surrounding the topic of page speed and user experience.

Some people believe that page speed is the most important aspect of user experience, while others believe that other factors such as design and content are more important.

What matters is how the search engine’s view it- if ranking highly, or search engine optimization is important to you.

This article will discuss the importance of page speed and how to improve it.

Why Does Website Page Performance Matter?

In today’s digital age, people are used to getting what they want when they want it. This is especially true when it comes to the internet.

To keep up with the competition and ensure a positive user experience, businesses need to make sure their website is running as quickly as possible.

Here are 5 key points on why website page performance matters:

Humans Are Impatient

Websites are designed to be accessed by people all over the world, which is why page performance is so important.

When a website takes too long to load, visitors become impatient.

In fact, according to a study by Google, 53% of mobile site visitors will leave a page that takes longer than three seconds to load. That’s more than half of your potential customers!

There are many reasons why a website might take longer than usual to load. It could be because the website is poorly coded, the hosting server is overloaded, or there are too many people trying to access the site at once.

Whatever the reason may be, it’s important to address the issue as soon as possible.

Website Crawlers Are Impatient

Websites crawlers are impatient.

They won’t wait around for a slow-loading website page.

They will move on to the next website pretty quickly if your page doesn’t load fast enough.

That’s why it’s important to make sure your website pages are performance optimized.

There are a few things you can do to make sure your pages load quickly, such as compressing images and using a caching plugin.

You can also minimize the number of requests your page makes to the server.

And finally, make sure your hosting provider is up to par.

Web Performance Affects Traffic

Web performance is an important aspect of any website. It not only affects the user experience but also can affect the website’s traffic.

To have a fast and efficient website, it is important to understand the factors that contribute to web performance and how to optimize them.
One of the most important factors that affect web performance is the page size. The larger the page size, the longer it will take to load.

This is because the browser has to download all of the page’s content before it can start displaying anything.

There are several ways to reduce the size of a page, including compressing images and removing unnecessary code.

Another factor that affects web performance is latency.

Latency is the amount of time it takes for a request to be sent from your computer to the server and for a response to be sent back. A high-speed server is key to host your website on – but do your research! Many website hosting companies charge $$$$$$ for minimal support. Try and find out that has a kick ace support team like my friends at Flywheel.

Web Performance Impacts Conversions

Web performance is an often overlooked area that has a significant impact on conversions.

By improving web performance, businesses can improve the user experience and increase conversions.

Studies have shown that for every one second of delay, there is a 7% decrease in conversions.

There are many ways to improve web performance, and most of them are relatively easy to implement.

Some of the most common ways to improve web performance include compressing images, using a content delivery network (CDN), and caching resources.

Businesses that want to improve their web performance and increase their conversion rates should consider using a CDN.

A CDN can help speed up the delivery of content, which will result in a better user experience and increased conversions.

Optimized Performance Increases Business Value

Companies are always looking for ways to improve performance and increase business value. One way to do this is by optimizing performance.

By using performance optimization techniques, businesses can improve the speed and efficiency of their systems. This can lead to increased profits and a higher return on investment.

Performance optimization is not a new concept, but it has become more important in recent years.

With the growth of big data and the Internet of Things, companies are dealing with more data than ever before.

This data needs to be processed quickly and efficiently to provide value to the business. Performance optimization techniques help make this possible.

How Does Slow Page Speed Affect SEO?

Page speed is an important factor for both users and search engines. When it comes to SEO, page speed has been known to be a ranking factor for a while now.

Google even has its own Page Speed Insights tool to help webmasters measure and improve their website’s loading time.

The thing is, page speed isn’t just about providing a good user experience; it also has a direct impact on your website’s SEO.

The faster your site loads, the better it will rank in search results.

This is because slower pages not only frustrate users but they can also harm your website’s click-through rate (CTR) and organic traffic.

How Does Slow Page Speed Affect PPC?

If your page speed is slow, it will affect your PPC campaigns. Google has said that page speed is a factor in how your ads are ranked, and if your page takes too long to load, people will be less likely to click on them.

A recent study by Google showed that 53% of mobile users will leave a website that takes more than three seconds to load.

That’s why it’s important to make sure your pages are loading quickly. You can use the Google PageSpeed Insights tool to test the speed of your pages and get suggestions for how to improve them.

There are several things you can do to speed up your pages, including optimizing images, reducing the number of plugins you use, and caching static content.

Technical SEO is Important

Technical SEO is the practice of optimizing a website for Google’s search engine results pages (SERPs). It involves improving a website’s architecture, coding, and content to make it as visible and user-friendly as possible to Google.

Technical SEO can be complex, but the basics are relatively simple.

By following a few best practices, you can make your website more likely to appear near the top of SERPs.

Technical SEO can help you speed up your website. There are many things you can do to improve your page speed, and most of them are simple changes that can be made without any coding knowledge.

Here are a few tips:

  1. Test your website speed before you even launch it into the interwebs. This tool by Google’s Developers support team will help you review how to speed up your site.
  2. Use a content delivery network (CDN). A CDN will serve your website’s content from servers around the world, which will help it load faster for users in different parts of the world.
  3. Optimize your images. Make sure they are the correct size and format, and compress them as much as possible.
  4. Minimize HTTP requests. Reduce the number of files that need to be loaded on each page by combining scripts and stylesheets, and optimizing your code.
  5. Enable caching.

SEO is a critical piece of any digital marketing strategy, but many businesses overlook the importance of technical SEO.

Technical SEO is the process of optimizing your website and its elements for search engines. By improving your website’s technical SEO, you can make it easier for search engines to crawl and index your content, which can help improve your rankings in search results.

Technical SEO can also help improve click-through rates and user engagement. In addition, optimizing your website’s technical SEO can help you better understand how your website is performing and identify potential areas for improvement.

If you’re looking to improve your website’s overall ability to be found online, don’t forget to focus on the basics of technical SEO. Small steps can make a big impact!

Check if Your Website Agency is Skilled in Technical SEO

To ensure that your website is getting the most out of its SEO potential, it’s important to partner with an agency that specializes in technical SEO.

Technical SEO is all about ensuring that a website is configured in a way that makes it easy for search engine crawlers to index its content.

This includes optimizing page titles, metatags, and other elements that influence how a site appears on search engine results pages.

Despite the importance of technical SEO, many website owners don’t give it the attention it deserves. This can result in a website that’s not ranking as high as it could be, or worse, one that’s been penalized by Google for violating its rules.

Remember that if your website is not loading fast Google is not going to show it and that’s not just Google that’s all search engines so if you have a very slow website and you are not optimizing your JavaScript and making sure that you’re not using any unnecessary code what is frequently known as code bloat.

So what this means is this is going to affect your ability to rank organically and if your contents or your page or your website is not ranking organically then you’re automatically going to have a struggle bidding to rank for this keyword on the page search side even though you pay for it.

Google will still rate your website and decide whether they want to show your website or your landing page when it comes to paid search efforts and within that PPC auction, you’re going against your competitor saying listen I’ll pay $10 for one click and Google is looking at your other competitor that says okay I’ll pay $10 for a click to well if Google’s going to look at both of those websites and your website is taking 2.5 seconds to load and your and the competitor is taking 2.3 seconds to load …..well, you know I hate to be the bearer of bad news, but buddy – Google is going to choose your competitor.

That’s why it’s super important to make sure that your website is optimized for page speed there are plenty of tools out there that tell you what to do and what the problem is but unfortunately a lot of developers are just stuck in this churn and burn type of methodology of building websites.

Generally, what they do is they go out to a tool like WordPress themes or one that’s very typical is also seen ThemeForest and they buy those website themes which are built-in with all of these additional features that the average business site doesn’t really need at all.

I highly recommend you look at hiring someone to manage your technical SEO and crawl your website frequently to see what errors are out there and fix them.

If you have a website developer you should have some type of maintenance plan they should be updating your plugins and correcting any errors.

But, if you’re not actively looking at SEO and how your website is either bring you down or pushing you forward you are missing a huge opportunity for search engine optimization and overall digital marketing improvements!

Website Page Speed – Final Thoughts

There are many reasons why website speed is important, but three of the most important are: user experience, search engine ranking, and conversion rate.

User experience is one of the most important factors when it comes to website speed. If a website is slow to load, users will be impatient and leave.

Search engine ranking is another reason to focus on website speed. Google has said that site speed is a factor in how a site ranks. The faster your site loads, the higher you will rank.

Conversion rate is the last reason to focus on website speed. If your site is slow to load, people are not going to stick around long enough to buy anything from you.

Slow pages not only frustrate users but also hurt businesses in terms of lost sales and lower rankings.

Fortunately, there are many ways to improve page speed, and the benefits are well worth the effort.

So make sure to test your page speed and take steps to improve it if necessary. Your users (and your boss reviewing those marketing reports) will thank you for it!

Shoot me a note below if you’d like me to look at your website’s technical SEO standing.

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The Future of Search is in Amongst Us : How Search Engine Algorithm Visibility will Change the Game

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Woah, this past weekend (April 22, 2022) – The EU announced their decision to approve the updated Digital Services Act (DSA) which will force tech giants to reveal the way their products work and track online behavior.

To the common man, this is a great step towards transparency and trust in the world of the three ws.

As a search engine marketer, this news dropped and my heart fluttered. This move towards transparency further proves my cardinal rule for digital marketing services. If you know – you know.

Truth and Transparency in Digital Marketing is The Move

I’ve worked in this industry for nearly a decade now. The amount of times I’ve had to ask a client where their online analytics are housed — and the reply is “idk” makes my heart ache. There are far too many slimy salesmen who have oversold a product or service which is not fully ironed out yet.

Grey area in service agreements will be the downfall of your business.

Read that again.

What does the DSA mean for search engine marketers?

The times of “it depends” are slipping through your fingertips, fellas. You’re going to need to learn to perfect your practice and earn your clients’ trust the old fashioned way. Through education and clear communication, search engine marketers and business owners will sing in success. According to TechRadar.com – EU president Ursula von der Leyen said the DSA “will upgrade the ground-rules for all online services in the EU.”.

The full text has not been opened for full review, yet. Partial terms released already mentioned that major tech providers like Facebook Meta and Google will need to allow users to inspect their recommendations algorithm which is the tool that individualizes each and every search / feed, tailored for that unique user – based on their online behavior.

Wait — did you know you can find out what Google (or any search engine for that matter) knows about you?

How do you find out what Google knows about you?

With a simple Google search – they tell you what they know about you. This came directly from a featured search snippet (the feature in the search engine that recommends a possible article that answers your inquiry).

Get a summary of data in your Google Account

  1. Go to your Google Account.
  2. On the navigation panel, click Data & privacy.
  3. Under “Your data & privacy options,” select Data from apps and services you use. Content saved from Google services.

This Google Support article goes more in-depth into how you can find that information for your own account, here.

Other Updates to the EU Digital Services Act:

This came directly from: https://ec.europa.eu/info/digital-services-act-ensuring-safe-and-accountable-online-environment_en

What is next for the future of Search Engine Marketing?

Not sure. It changes every day. I’m sorry, the correct answer is “it depends”. I’m teasing. The EU Digital Services Act will absolutley change the forefront of our careers. While I’m not 100% sure how that looks for us yet — you betcha I’ll be keeping you all updated.

Until then.

#KeepSearching

Does Voice Speak Listen to What We Mean or What We Say?

voice-search-engine-marketing-graphic

Hey Katie, Layla, I mean Nata…Alexa! Whoever you are.

For many, voice search is a new phenomenon. Others have known about this *explicit language warning* YouTube video that my family endlessly cracks up about– and others like it for years.

Decades even. Yep, voice search has been around for a decade. The initial launch was in May 2012. Seems like eons ago. We laughed and laughed at the thought of talking out loud at a machine for information.

Search Engine Marketers without a real plan urged clients to “START OPTIMIZING YOUR SITE FOR VOICE SEARCH NOW” because it was going to be a booming industry. But it wasn’t until Amazon introduced our beloved Alexa in 2015 did America fall in love with voice search capabilities. We fell so hard; we started naming our kids after her.

The voice search technology relies on the voice of the user to make requests for information or products, while artificial intelligence determines what needs to be searched based on the content of the question posed. See Google’s documentation regarding Natural Language Processing if you like to get down and nerdy with it.

Voice search will continue to play a significant role in technological development because it offers an efficient way to complete tasks that would otherwise take up valuable time.

Today, voice search is becoming more prevalent in today’s world.

The use of voice-enabled searches has increased by 18% in the past year, and this trend isn’t slowing down.

Voice search is often seen as a more convenient way to conduct searches without having to type out what you are looking for. It can also be used in situations where typing on a phone would be difficult.

What is Voice Search and How Does it Work?

Voice search is a type of search engine that uses speech recognition software to process human speech and return a list of relevant items.

Consider this: over the last 10 years, voice searches have increased by 1000%.

This increase in voice search is due to a number of reasons, but primarily because it’s easier than typing on a keyboard or touchscreen.

Voice search has been an exciting and revolutionary development, but the technology is still maturing and not yet fully grasping users’ needs.

With voice search, users can skip typing in keywords and instead speak any question they may have to get immediate results.

This change also meant that all-important SEO was essentially rendered useless by voice search, such that content needed to be created with the intent of being spoken out loud or it simply won’t rank (We will cover this part later in this article, keep reading!).

Why are Voice Searches Getting More Popular?

Voice search is becoming more popular for many reasons. One of the most obvious reasons is that it is much simpler to use than typing in a search query on a computer or mobile device.

It has become ubiquitous with the rise of smart assistants like Alexa and Siri which can be activated with voice commands.

Additionally, voice search offers convenience since you don’t even need to look at your phone to use it.

Voice search is becoming more popular because it is easier for people to use.

With voice search, you don’t have to type in what you are looking for, just speak into the device.

This way your hands are free to browse the internet or do other things that need your attention at the same time.

Voice search also works on Google Maps which can be very helpful if you are driving somewhere new and want directions with spoken guidance.

Alexa Voice Search

In this age of technology, it is no surprise that artificial intelligence has been integrated into many aspects of our everyday lives.

One such example of this is the use of the virtual assistant Alexa. Many people have a digital assistant in their homes, either through an app on their phone or a device like the Amazon Echo.

Alexa is a voice-activated artificial intelligence assistant used in Amazon’s e-commerce platform, Amazon Echo.

In conjunction with Amazon Echo, Alexa voice search can stream music, provide recipes, answer general questions and give much more information.

The virtual assistant works by receiving a verbal command and then responding with information from various sources that is relevant to the request.

Siri Voice Search

Siri voice search is the most efficient way to get what you are looking for.

It can even help you decide on your outfit for the day. Siri is not only a personal assistant but also the best way to find out more about anything you are interested in.
With a simple “Hey Siri”, users can ask questions and get results instantly without having to be plugged into a device or open an app.

How is Voice Search Different from Traditional Search?

Voice search is a relatively new field of technology that has become dominant in the world’s use over the last few years.

Voice search is different from traditional search because instead of typing, you are verbally inputting what you are searching for.

With time, voice search will become more popular because it’s quicker and easier to use.

However, voice search relies on artificial intelligence to index the information returned and assess which one is best suited to fulfill your needs.

This technology can be used with any device or mobile app capable of listening and responding, such as cordless devices and smart speakers.

How To Optimize For Voice Search?

Voice search has been on the rise for quite some time now. In fact, it is expected to be the dominant method of searching by the next few years.

Voice search provides a more natural way to search for content and answers, as opposed to typing them in.

It also allows people that may not know how to read or speak fluently the ability to find what they need.

That being said, bloggers and webmasters need to level up their content marketing plan to better fit the upcoming SEO changes.

Here are 5 steps to help you optimize your voice search:

Keyword Research for Voice Search

Currently, voice search is gaining momentum and more people are switching from typing to speaking.

To get ahead of the competition, it’s essential for businesses to use keyword research that is tailored specifically for voice searches.

Voice searches typically use keywords anywhere from 40% to 60% longer than typed ones in order to capture the most comprehensive answer in a limited space.

Keyword research for voice search should include long-tail keywords that are specifically targeted towards this type of search engine.

Aside from traditional keyword research methods such as Google Adwords Keyword Tool and Ubersuggest, there are many other tools available to help you identify keywords for voice search including KeywordTool and SEMRush.

And here are exactly the type of keywords you want to focus on:

Question keywords: Voice search queries contain a lot of question words like how, what, when, why, where. The next time you add keywords for voice search, make sure you include these.

Long-tail keywords: We shouldn’t ignore long-tail keywords when we optimize for voice searches.

Filler words keywords: These are a must to be included in questions that make the query more conversational and human. The examples of filler words are “I, the, of the, on the, to, for,” etc.

Optimize for Rich Answers By Using Schema

A rich answer is oftentimes an answer that is so detailed it can include graphics, videos, or links. These rich answers are also referred to as featured results or rich media results.

Take Quora for example, when people come to Quora they want to be able to see all the information on one page instead of clicking through multiple pages for more information.

To optimize your content for rich answers you should use headers that are concise and can include links or photos.

Simply adding a link to a video on YouTube or Vimeo is not enough. You must implement best technical SEO practices and install clean schema markup.

Use Conversational Language for Content

Hey. Did you notice that I’m literally talking directly to you? There’s a reason… and it’s not because I need more friends!

As a way of optimizing voice search, content producers want to use conversational language in their writing.

Conversational language is an informal language that follows the natural flow of human speech.

It’s easier for the reader to understand and relate to conversational paragraphs than formal paragraphs.

Like I mentioned before – Natural Processing Language has played a huge part in SEO as of lately and is a key factor in optimizing content for SEO, especially in the times of voice-operated research.

Improve Loading Time of Your Website

We know that loading time is important to website owners. And that’s the same case when you’re aiming for the first spots on voice search results.

In a world where more and more people are using the internet for their everyday needs, it is essential to have a website that loads quickly.

To do so, certain steps should be taken in order to lighten the load time.

These steps may include reducing the number of images being loaded on a page, compressing graphics, compressing video scripts, and loading fewer plugins.

Offer The Best Mobile Experience

Mobile browsing is on the rise. Smartphone and tablet use has surpassed desktop these days, and the trend shows no signs of slowing down.

If you’re not optimizing your website for mobile devices, you’re missing out on a sizable chunk of potential traffic, so voice search results.

How do you optimize your website for mobile? It’s actually not that difficult and only requires a few simple changes.

Every site should have a responsive design with customized content and images.

This is important because it will allow your site to be viewed on any size of phone or tablet.

You will also need to review your site for broken links and include a clear call-to-action button that can be clicked on from any screen size.

Why do we care about Voice Search ?

Voice search is a form of speech recognition in which someone speaks a question or short phrase into a microphone, and the device interprets what they said and returns the best answer.

This technology is making it easier for people to purchase items from their phones or watches or glasses — or who knows what is next– without typing or scrolling through options.

So, the next time you’re craving a pizza, instead of opening the pizza app on your phone and scrolling through hundreds of different choices, just ask Alexa or Siri or Trevor to order you one. It’s that simple!

and send me on while you’re at it, please!

But most importantly – this drives home the fact that content should be the driving force of your SEO strategy. For many reasons – but if your website isn’t telling the voice-operated robots what it is about, then 99.9% of the time – future customers don’t know what your website is about either.

Want to know how to optimize your website’s content for voice search?

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Why Your Podcast Isn’t Gaining Listeners (and how to turn it around)

podcast-growth-marketing-graphic

The reason why you aren’t getting a lot of traffic on your website / podcast is because you haven’t put enough work into it….YET.

DON’T SCREAM AT ME!

It’s not under my scrutiny – it’s under Google’s. And with podcasts – your search engines are the platforms that you list your show. Audible, Apple Podcasts, Google podcasts, etc.

If you’ve just started out….you’re seen as a new entity – and there isn’t enough authority – well, there’s zero authority ratings telling search engines that you’re worth ranking for these topics.

I know it sounds harsh, but I promise- as soon as you understand where you’re ranking currently and how you’re viewed in Google’s eyes -then you get your chance to grow.

So let’s start building!

Here are some suggestions for how to grow your podcast’s audience with search engine optimization:

Do your research! Look up other Podcasts.

Unless you’re coming to the podcast market with some seriously FRESH ideas. Chances are, you are probably reiterating content that has already been created. If there’s a podcast with your same messaging and objective, make sure you study their moves – not to steal their ideas -but to improve upon them and offer better content for your listeners.

Build your Podcast’s Website + Develop Domain Authority

A domain‘s authority + backlinks tells search engines how “popular” you are – yeah, talk about a high school throwback- you gotta worry about how popular you are in other people’s …well, website crawler’s eyes, sorry ’bout it.

Building authority and acquiring backlinks is one of the largest reasons why the general public believe SEO to be so robust/confusing/obscure/etc. There are so many factors that need to be considered when growing your domain’s authority.

It’s not a race to the most links, it’s a dance concerning placement, context, who you’re dancing with, etc. etc. etc. It also takes a long time, or if you’re going against Google’s very specific rules to not purchase links not as long BUUUUT- you could be handed a manual action for obviously purchasing links. It’s Google’s game and we’re just playing it.

TL;DR – take the time to build your authority by acquiring links from a variety of other similar websites. Keep producing content – I know this is the most annoying suggestion. Because you’re like KEEP CALM AND KEEP ON?

That’s like going to the doctor when you clearly need antibiotics but they’re like naw fam you’re good – and they tell you to drink fluids and rest.

But alas, it’s true.

You gotta keep producing content that GIVES. Generous content is the hardest part for most to accept because why buy the milk when you can get the cow for free — BUT that’s where we develop a sales process that drives from the website/podcast traffic. Your advice is your service – yes – but getting the PREMIUM advice (whether it be in patreon content, coaching, lessons, courses, etc….) is where we monetize.


For now, we just keep shoving RELEVANT, INTERESTING, UNIQUE and GENEROUS content down the search engine’s throat.

Make your content accessible / Fix Technical SEO issues

This is hard to come to terms with, as the podcast host and the business owner as well. There’s a plethora of “built for you” websites that sell their users on the concept that their platform is build for every industry and there’s this really easy plug and play template for you to use – NO CODING INVOLVED, WOO.

and that’s how they get ya.

The way that they’re able to make it so accessible to non-coders – is exactly what makes it a bad resource for a SEO-friendly website.

Code bloat- think of it this way – SEO means efficiency. The smaller amount of coding on a site to get the job done, the faster the servers can produce the content on the frontend = better user experience.

Better user experience = higher rankings on search engines.

The higher you rank on search engines, the more expansive your podcast’s reach will be. Promise.

Want to know how to optimize your podcast’s content for search engines?

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Claim Your Free Money From Google

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Google Ads is giving away money and for once, I don’t have to laugh when I utter those words.

Real talk – back in like, ehhhh 2015 when Google Ads – formerly, “Google Adwords” – was really getting ramped up and my digital advertising clients we’re PSYCHED! There seemed to be all of these fancy tools out there to way your wildest bidding strategy dreams come true.

I had a colleague mention that his client’s buddy said he could get him “like 200 bucks” in free ad spend from Google if he spent up to a certain dollar.

I laughed. There’s no way in h -e- double-hockey- sticks the GOOG is giving away money!

They’re busy swatting away fraudulent clicks and other privacy concerns of the early 2010’s. Mind you, this is circa 2017 when Google’s stock was as low as $950. As of May 2022 – it’s up to $2,200+. So take that for what you will.

My point is, Google was young, and so were we.

Google Ad Promotions were NEW

I’ll tell ya, for being in marketing – there are too many times I have been TRIGGERED by perfect marketing messaging. Brilliant promotional strategy sincerely rocks my socks. I watch the “FOOTBALL GAME” every February for the ads. You know who I am, I am that girl that’s #HereForTheSnacks!

But I truthfully didn’t see what they were doing. They were offering small promotions to BIG spenders – so they’d get the warm fuzzies and say;

“awwwwwwwwwww Google cares about my business so much – they’re willing to give me money to get started advertising! “

-unaware business owner looking to get into search engine marketing

BUT! They’re sneaky. These promotion dollars encourage you to spend your hard earned money on the potential of being visible on their search engine platform. So customers can find you online.

and then they hook you with the line that ‘automated bidding strategies are more likely to improve your performance due to machine learning’.

If you’re an experienced digital marketer, then you know that’s code for

“make it complicated so they won’t ask questions”.

AND THAT’S A HARD NO – IN MY BOOK.

If Google is handing you money, it’s because they expect to make at least double of it back. Remember – they’re running a business, first.

Automated Bidding Strategies Go As Far Back As 2015

Yes, I’m serious. The robots have been working against us for longer than we’ve known and our jobs are to just keep up with them. I’m literally sweating.

But, that’s why I love what I do – because it’s an everchanging challenge and if I don’t already know the answer – you bet your sweet ace that I’m going to figure it out!

Or at least I know someone who knows a guy.

That said – Google has been coming for my job ever since Google invented it. And quite frankly I’m over it. These automated bidding strategies trick business owners into believing that running a successful paid search strategy is as easy as 1,2,3. Well, Google says it is – so it must be!

These automated bidding strategies + smart campaign offerings frequently leave out the key factor in marketing — it must be unique to your business.

Just because someone has figured out how to make a competitor $100s of $1,000s or bajillions of dolloars – doesn’t mean it’s going to work for your company.

Because you’re different and your digital marketing strategy should be, too.

Avoid Giving Your Cash Back To Google Without an ROI

So, Google’s promotion says;

To help you get started with Google Ads, we’ll give you $500 in free ad credit when you spend $500.

  • Terms and conditions for this offer: Offer available only while supplies last.
  • Offer available only to advertisers which are new to Google Ads, with a billing address in the United States. One promotional code per advertiser.
  • The promotional code must be applied to your first Google Ads account within 14 days of your first ad impression being served from such account.
  • To earn the credit: After the promotional code is applied to your Google Ads account, your advertising campaigns must accrue costs of at least $500, (excluding any taxes or applicable fees), within 60 days. Making a payment of $500 is not sufficient. The tracking of advertising costs towards $500 begins after the promotional code is applied.
  • Once 3 and 4 are completed, the credit will typically be applied within 5 days to the Billing Summary of your Google Ads account.
  • The credit expires 60 days after it is applied to your account.
    Credit applies to future advertising costs only. Credit cannot be applied to costs accrued before the promotional code was entered in your Google Ads account.
  • You won’t receive a notification once credit in your Google Ads account is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  • Your account must be successfully billed by Google Ads and remain in good standing in order to remain eligible to use the credit.

Full terms and conditions can be found here https://www.google.com/ads/coupons/terms/

TL;DR Google wants you to create a new Google Ads account so they can take more of your money.

Be strategic with your ad spend. Hire a Google Ads Expert, like me.

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Smart Campaigns vs. Search Campaigns: What’s Smarter? Better? Faster?

google-ads-expert-near-me

Search Engine Marketing (SEM) is a tricky digital marketing tactic that many believe to be a ‘quick win’ to drive traffic to your website or get online lead generation started. While mostly true, the statement leads most business owners to believe that running a paid search campaign is easy and… quick.

I started some quick ads with some keywords and stuff. I’ve been getting so many clicks!

– previous client, in the BN* stage. (before-natalie*)

Why You Shouldn’t DIY Your Google Ads Campaign

What can be problematic about simply throwing keywords and ad copy together is that many Google Ads beginners do not quite understand the depth of the platform’s capabilities, so even if you’re running a basic campaign – you are hurting yourself by throwing things together without taking your available opportunities into consideration.

Google – is a business. Many operators forget this. Businesses need to make money to function. Google makes money by users using their product, aka being on it longer. So if they offer “smart campaigns” for operators to “easily” start up a “quick” campaign, you have to stop and question — what are they getting out of this?

Remember – you can have quick, easy, and good – but not all at once.

If you’re tinkering with a platform you don’t understand how to use – you’re going to spend more time on it. As a business owner, what do you have the least of? TIME.

So business owners often opt for the quickest option to “get it done” – and it’s frequently not the best choice. BUT nobody wants to pay someone to do something that they believe they can do themselves.

And here’s the thing – digital marketing is not rocket science. (Why do we keep using that term?) – but it’s very technical, always evolving and you have to pay attention to it, all the time.

via GIPHY

And again, what do you not have? TIME.

However, I can appreciate the DIY perspective of the entrepreneurial spirit, alas – here I am – DIYing my own digital marketing agency after years as a specialist. I knew I could “just do it” myself.

But, I have the tenacity and I’m deeply engrained in the digital marketing network of resources and have spent years educating myself. *That’s right – self taught here.* I’ve spent a lot of time learning this.

Keep your time. Let an expert handle it.

Smart Campaigns vs. Search Campaigns : The Comparison

If you want to read more from the Google itself try this link –here.

If you’re like me – you skimmed that table and rolled your eyes. K. But what does it MEAN?

Short and sweet; it means you have far more flexibility by strategically building a well thought out paid search campaign by not buying into the smart campaign aesthetic. A smart campaign will get you clicks to your website. I promise you that.

But then what? Have you thought about the user’s experience afterward? Your hope is that they search “your company’s service” “near me” and choose you – and convert.

LOL.

My dear, it is never that simple. I wish. Trust me, I wish it was. It’s also important to consider the quality of those clicks. Are they tangible interested bodies? Or are they browsers? Are they bots?

Are they just clicking any link that pops up first because their time is so precious they didn’t have a second to read that they accidentally searched for pork rub and clicked the first link to your STL style BBQ meat seasoning and sauce store versus the online hub of expressions of love that they thought they were getting themselves into..? I digress.

Yeah, you’ll get clicks. And you’ll pay for them.

TL;DR – skip the smart campaigns. Hire a paid search expert.

Let’s talk.

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