Starting a business is a challenge, but building a brand can be even more daunting. You want to be perceived in a positive light by the public and have a voice that communicates your core values and message effectively. That’s why exploring your brand voice and industry jargon from both a search engine’s perspective and […]
Positive and negative feedback can help a business serve their customers better. Online reviews help a website rank higher.
Are you paying out of pocket for hired help to grow your business? Don’t do it! Organize your finances once and for all like I finally did thanks to Gusto – the HR & Payroll compliance software. Gusto.com is the perfect solution for startup business owners and solopreneurs who need to keep track of their […]
If you’re a small business owner, you’re always looking for ways to save money. After all, every penny counts when you’re trying to grow your business. So, when you hear that there’s a new technology that can help you write your SEO content for a fraction of the cost of hiring a human writer, it’s […]
There is a lot of debate surrounding the topic of page speed and user experience. Some people believe that page speed is the most important aspect of user experience, while others believe that other factors such as design and content are more important. What matters is how the search engine’s view it- if ranking highly, […]
Woah, this past weekend (April 22, 2022) – The EU announced their decision to approve the updated Digital Services Act (DSA) which will force tech giants to reveal the way their products work and track online behavior. To the common man, this is a great step towards transparency and trust in the world of the […]
Hey Katie, Layla, I mean Nata…Alexa! Whoever you are. For many, voice search is a new phenomenon. Others have known about this *explicit language warning* YouTube video that my family endlessly cracks up about– and others like it for years. Decades even. Yep, voice search has been around for a decade. The initial launch was […]
The reason why you aren’t getting a lot of traffic on your website / podcast is because you haven’t put enough work into it….YET. DON’T SCREAM AT ME! It’s not under my scrutiny – it’s under Google’s. And with podcasts – your search engines are the platforms that you list your show. Audible, Apple Podcasts, […]
Google Ads is giving away money and for once, I don’t have to laugh when I utter those words. Real talk – back in like, ehhhh 2015 when Google Ads – formerly, “Google Adwords” – was really getting ramped up and my digital advertising clients we’re PSYCHED! There seemed to be all of these fancy […]
Search Engine Marketing (SEM) is a tricky digital marketing tactic that many believe to be a ‘quick win’ to drive traffic to your website or get online lead generation started. While mostly true, the statement leads most business owners to believe that running a paid search campaign is easy and… quick. I started some quick […]
