The Future of SEO: Google March 2023 Search Engine Algorithm Update
If you’re a website owner, digital marketer, or SEO enthusiast, you must know that Google updates their algorithm multiple times a year. These updates have the ability to shake up previously established SEO tactics, which can have a major impact on website rankings. With every Google algorithm update, the search engine strives to improve user experience by producing search results that are the most relevant and useful to the searcher.
The latest update, expected to roll out in March 2023, is no exception. In today’s blog post, we will take a deep dive into what we know so far about the future of SEO: the Google March 2023 algorithm update.
One of my favorite SEOs – @RustyBrick on twitter, if you want to follow! – already released an article that covers this all – but I’ll summarize what he says here.
You Still Need Standard SEO to Rank on Search Engines
Fortunately for us, our master – Google.com herself – gives us directions on how you can improve your search rankings within a 4,200 page website on the internet.
Do You Have Time to Read 4,200 pages on the Internet to learn SEO?
I bet you don’t. So my very first recommendation is:
Hire an SEO before you start building your new website.
-the guys who website just tanked thanks to zero SEO efforts prior to becoming my client.
Good news, I have read, implemented and succeeded in instilling the core factors in SEO.
I will share the 3 top factors that your website needs to be able to be seen on search engines like Google.com, Bing.com and YES – even DuckDuckGo.com.
Buckle up and read on!
Trustworthiness and Reputation
The first factor that this algorithm update will focus on is the trustworthiness and reputation of a website. This is not new to SEO best practices as trust and reputation have always played a crucial role in determining website rankings.
However, this time around Google will be cracking down on websites with low authority and may even go as far as penalizing websites that share false or misleading information.
Page Speed and User Experience
In recent years, Google has been emphasizing the importance of user experience when it comes to website rankings. As the internet continues to evolve at a rapid pace, it’s no surprise that Google will be even more critical when it comes to page speed and user experience.
Your website needs to load fast and foster a positive experience for the user. Neglecting these factors may result in a loss of traffic and subsequently, revenue.
Content Quality and Relevance
Content will always be king when it comes to SEO. However, with the March 2023 update, Google will heavily focus on the quality and relevance of your content. This means that your website now needs to offer informative, well-written, and updated content that is closely related to your website’s purpose. Make sure that you conduct regular audits of your website’s content to ensure that it is up to par with Google’s standards.
Mobile Design + Page Speed Optimization
Mobile optimization is not a new concept when it comes to SEO. However, with the upcoming algorithm update, this factor will play an even bigger role in determining website rankings. Almost 60% of Google searches are done using a mobile device, and that percentage will only continue to grow. This means that your website needs to be fully optimized for mobile devices. Google will even penalize websites that do not meet mobile optimization standards by lowering their search rankings.
Security – http -> HTTPS – SSL certifcates
Last but not least, website security is another important factor that Google will focus on with the March 2023 algorithm update. With the rise of cybercrime, website owners must ensure that their websites are secure to avoid the possibility of being blacklisted. This means that website owners must ensure that their SSL certificates are up to date, and their websites are protected from vulnerabilities using firewalls and other security features.
tl;dr – Thanks to algorithm updates SEO is always changing
The future of SEO will forever be evolving alongside the ever-changing Google algorithm. With the announcement of the March 2023 algorithm update, website owners and digital marketers must prepare to adapt to these changes accordingly.
By prioritizing the five factors outlined in this blog post, you can ensure that your website is well-optimized for the update, guaranteeing that you maintain or improve your search engine rankings. As always, staying on top of SEO best practices and algorithm updates is crucial to building and maintaining a successful online presence.
Want me to “SEO your site”?
Tell me a little bit about who you are and what you need, first. I’ll get right back to you after I analyze your online properties and provide my two cents – for free.